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Democratic Municipal Officials Digest
Week of 5/4/2020


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DMO Political Council Advice

Zach Mandelblatt of Compete Everywhere

It’s a great time to communicate with voters and constituents through Digital

Digital ads are bought through a giant, real-time auction, and COVID has produced a  combination of “Higher Supply” (more people stuck at home on the internet) and “Less Demand” (advertisers are pulling their budgets back due to economic uncertainty).  That presents an opportunity for campaigns and governing entities to communicate with voters and constituents at an even lower cost than usual.  See the graph below – we are paying over 40% less to buy ad inventory for voter file targeted Facebook ads than we were before COVID.

See this attachment for more information on the COVID PSA we are running for this client.